INFLUENCER & EVENT MARKETING
An event happens once.
Its marketing starts long before.
We plan and coordinate the marketing around launches, brand events and live experiences, from audience strategy, influencers and social media to paid campaigns, content and on-site delivery. We can support your internal team or bring in the right specialists and manage the work from planning to follow-up.
WHEN EVENT MARKETING HAS TOO MANY MOVING PARTS
Promotion begins without a clear plan or starts too close to the event
Influencers, social media, paid campaigns and content are managed separately
The internal team needs additional direction, coordination or delivery support
When no one connects the moving parts, activity increases but the event becomes harder to promote, manage and measure.
WHAT WE MANAGE
We build the marketing plan around the event, then coordinate the channels, people and deadlines needed to deliver it. The scope is adapted to the event, the internal team and the level of support required.
Event objectives, priority audiences and measures of success
Promotion across social media, email, PR and relevant paid channels
Influencer and creator research, outreach, briefs and coordination
Content planning and marketing activity before, during and after the event
Timelines, responsibilities and coordination between everyone involved
I can work alongside your existing team or bring in trusted specialists and manage the marketing delivery on your behalf.
HOW IT WORKS
Set the direction
We define what the event needs to achieve, who it must reach and which marketing activities can make the greatest difference.
Build the campaign
We create the timeline across content, social media, influencers, email and paid campaigns, with clear responsibilities and deadlines.
Coordinate delivery
We keep the people and activity moving before, during and after the event, working with your team or managing trusted specialists.
WHAT YOU RECEIVE
A clear event marketing strategy and delivery plan
A coordinated timeline across content, social media, influencers, email and paid campaigns
Defined responsibilities, briefs and deadlines for everyone involved
Marketing activity planned around the event, before, during and after
You leave with one practical plan that brings the event marketing together. Depending on the scope, I can also coordinate the people involved and oversee delivery alongside your team or with trusted specialists.
NEED SOMEONE TO BRING THE EVENT MARKETING TOGETHER?
Tell me what you are planning, when it is happening and what support is already in place. We will identify what needs to be managed, who needs to be involved and the right level of support for your team.