BRAND STRATEGY & POSITIONING
Know what your brand stands for. Give people a reason to choose it.
We look closely at the business, the market and the people you want to reach. Then we define the positioning, value proposition, voice and messages that give the brand a clear place to stand.
WHEN THE BRAND NO LONGER FITS THE BUSINESS
The business has grown, but the brand still reflects an earlier stage
The offer is strong, but its value is difficult to explain
Different people describe the brand in different ways
When the position is unclear, the website, content and sales conversations all tell a slightly different story.
Brand strategy gives the business one clear story to work from.
WHAT WE DO
Review the business
We examine the offer, audience, competitors, current communication and where the business is heading. This shows where the brand is clear and where it is working against the business.
Define the position
We identify who the brand is for, what makes it worth choosing and the position it can credibly hold in the market.
Create consistency
We translate the strategy into a practical brand framework, value proposition, personality, tone of voice and core messages, that keeps marketing, content and creative decisions aligned.
WHAT YOU RECEIVE
A defined market position
Clear priority audiences
A strong value proposition
Brand personality and tone of voice
Core messages for the whole team
Practical guidance for content and creative work
You receive a written brand strategy that your team and creative partners can use across the website, content, campaigns and sales conversations.
Every project begins with a free 30-minute call. We discuss your business, what is no longer working and what needs to change. I will then prepare a tailored quotation based on the work required.